Quiz 3

No one moderated the social media accounts for the company last month. Upon investigation, it was discovered that the team was unclear who does this role. In a SWOT analysis, how would this be categorized?

• Threat

• Strength

• Weakness

• Opportunity

The customer service team has created their annual social media goals. They explain how this team will support the leadership team's plan for social media. Which of the following is the name for what they created?

• High-level organizational strategy

• Platform strategy

• Social media campaign

• Organizational unit strategy

Martha and Bill will be working on drafting personas to present to the social media team. What do they need knowledge of before they start this work?

• The market and economy in which the social media campaign is launched.

• The business at a high level and at a very basic customer level.

• The company's influence in the industry it operates in.

• The typical consumer for the company's products or services.

Tami owns a small spa salon. She would like to promote the business on social media. She read some blogs to learn how to have a successful campaign. As a result, she plans to focus on females who need hair colored, can afford it and like natural solutions. What type of campaign is she launching?

• Broad campaign

• Expensive campaign

• Creative campaign

• Targeted campaign

Carl is explaining the benefits of a social media audit to the leadership team. Which of the following is a correct statement that he could use?

• It identifies employees who are not doing their job correctly or with the right attitude.

• It provides data on how the company compares to competitors on social media.

• It performs a SWOT analysis which the company can use to plan next year's strategies.

• Negative posts that have gone viral are identified and the crisis plan is implemented.

Susan is new to the social media team. She is confused when they start talking about developing a persona. Which of the following would help her understand this term?

• A fictitious user that represents a group of real users on social media.

• A CEO in the company known as a leader in the industry.

• A well-known character often associated with the company or brand.

• Factual information of a real customer portrayed through an illustrated character.

Once a company identifies threats, they can strategize on how to use their strengths to neutralize or find a way around them. A typical threat on social media would be:

• an active social media campaign on a site where they are active but the competitors are not.

• a form that does not function properly and information is not collected.

• an overwhelming response to an ad that may bring down the server.

• negative comments on social media pages.

Bill asks the social media team to group the audience by their lifestyles and interests. What type of segmentation is this?

• Physiological

• Behavioral

• Demographic

• Psychographic

Lance measures the return on investment for social media campaigns. Now he wants to measure the return on engagement. Why is this important?

• It measures the leads that resulted from the campaign.

• It measures the revenue received from the campaign.

• It measures the total cost of a campaign.

• It measures the loyalty of customers.

Maggie is pitching a new metric for social media campaigns. She explained that sentiment is becoming a common metric for companies in their industry. How can she explain what sentiment is?

• It is the effectiveness of a post or comment.

• It is the reach of a post or comment.

• It is the tone of a post or comment.

• It is the value of a post or comment.