Marketing: 1-3 Career Opportunities in Marketing, part 1

What is the main purpose of marketing in a for-profit company?

• To raise awareness about the company's mission

• To attract new customers and increase sales

• To manage customer interactions and communications

• To provide social services and benefits

Which industry focuses on the marketing and promotion of sports teams, events, and individuals?

• Technology

• Retailing

• Sports Marketing

• Healthcare

What is the role of a Marketing Research Analyst in the marketing-information management function?

• Directly communicating with customers

• Studying and analyzing customers and target markets

• Providing individualized attention to customers

• Creating strategies and establishing goals

What do sales careers involve in terms of customer communication?

• Creating appealing offers and making compelling presentations

• Studying and analyzing customers and target markets

• Providing individualized attention to customers

• Managing customer interactions and communications

What is the main focus of customer service careers?

• Setting the price for the product to achieve sales and margin goals

• Giving individualized attention to customers

• Creating specific products that meet customers' needs and wants

• Studying and analyzing customers and target markets

What is the responsibility of product/service management professionals?

• Creating strategies and establishing goals

• Studying and analyzing customers and target markets

• Researching, planning, and designing products

• Surveying the market for competitor pricing

What do pricing careers require someone to do?

• Setting the price for the product to achieve sales and margin goals

• Helping businesses 'get the word out'

• Identifying, evaluating, and negotiating distribution channels

• Creating specific products that meet customers' needs and wants

What is the main focus of channel management jobs?

• Identifying, evaluating, and negotiating distribution channels

• Setting the price for the product to achieve sales and margin goals

• Helping businesses 'get the word out'

• Creating strategies and establishing goals

What do promotion careers involve in terms of marketing?

• Studying and analyzing customers and target markets

• Directly communicating with customers

• Creating appealing offers and making compelling presentations

• Helping businesses 'get the word out'

What is the role of Public Relations ('PR') professionals in the promotional mix?

• Identifying, evaluating, and negotiating distribution channels

• Controlling how companies or celebrities are seen in the news or on social media

• Creating specific products that meet customers' needs and wants

• Surveying the market for competitor pricing