PUB10001 Quiz - Week 3

The best approach to planning in Public Relations is

• monitoring and mirroring the competition

• strategic and systematic

• cost-effective and participatory

• symmetrical and feedback-based

The first part of planning is always

• developing a clear understanding of the situation

• developing strategies and tactics

• setting objectives

• creating a calendar/timetable

Problem/Opportunity statement belongs to...

• Research

• Goal/Objectives

• Key Message

• Target Publics

After which step(s) can we proceed with 'Tactics' in Public Relations planning?

• Target Audiences, Goal/Objectives, Situation Analysis, Evaluation

• Target Audiences, Key Message, Evaluation

• Situation Analysis, Target Publics, Goal/Objectives, Key Message

• Research, Target Publics, Goal/Objectives

Which one describes methods of 'Qualitative Research'?

• Interviews, Focus group

• Textual Analysis, Ethnography

• Surveys, Experimental designs

• A & B

Barcelona Declaration of Research Principles states that: "Advertising value equivalencies.....the value of public relations."

Ways to segment publics?

• Geographics, Demographics, Psychographics

• Group Membership, Media Consumption, Overt/Covert Power

• Role in the decision-making process

• All of the above

In Public Relations planning, the 'Publics' stage includes stakeholders mapping, public..... and identification of the target public(s).

SWOT stands for Strengths,.....

Types of Goals in Public Relations planning

• Reputation management

• Task management

• Relationship management

• All of the above