Publicity and Media Relations

What is the primary purpose of media relations in a public relations strategy?

• To control how the media reports news.

• To establish and maintain a mutually beneficial relationship between an organization and the media.

• To ensure only positive news about the organization is published.

• To reduce the influence of the media on public opinion.

Which of the following best describes publicity?

• Paid advertisements placed in media outlets.

• Unpaid media coverage generated by an organization’s public relations efforts.

• Social media posts created by the organization.

• Public speeches delivered by company executives.

Which tool is commonly used by public relations professionals to generate publicity for a company or event?

• Direct mail

• Press release

• Paid advertising

• Email marketing

What is the difference between publicity and advertising?

• Publicity is paid for, while advertising is free.

• Publicity is unpaid media coverage, while advertising is paid for by the organization.

• Advertising is more credible than publicity.

• Publicity always results in positive news, while advertising may not.

What is a key benefit of positive media relations for an organization?

• Increased control over the media’s messaging.

• Guaranteed coverage of all press releases.

• Enhanced credibility and trust with the public when media coverage is favorable.

• The ability to dictate when and how journalists write about the organization.

What is the primary goal of a media pitch in public relations?

• To promote an event or product directly to consumers.

• To convince journalists or media outlets to cover a story or news related to the organization.

• To generate leads for the sales team.

• To build a paid advertising campaign around an upcoming product launch.

Which of the following is an example of proactive media relations?

• Responding to a journalist’s inquiry about a crisis at your company.

• Sending a press release to media outlets about a new product launch.

• Offering no comment on a controversial issue in the media.

• Correcting misinformation after a story is published.

In the context of media relations, what is “earned media”?

• Paid media placements negotiated with the media.

• Positive media coverage achieved without payment, based on the merits of the news story.

• Media exposure generated by social media influencers.

• Media content created by the organization and distributed to news outlets.

Which of the following best defines a press kit?

• A toolkit used for designing marketing campaigns.

• A collection of promotional materials provided to journalists, including press releases, company information, and visuals.

• A media strategy plan designed by public relations teams.

• An internal document outlining the organization’s media policies.

What is the role of a spokesperson in media relations?

• To handle social media accounts for the organization.

• To represent the organization in interviews or media appearances and communicate key messages.

• To manage relationships with suppliers and vendors.

• To monitor competitor activity in the media.