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Publicity and Media Relations

Authored by Dr Comm

Journalism

University

Used 8+ times

Publicity and Media Relations
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of media relations in a public relations strategy?

To control how the media reports news.

To establish and maintain a mutually beneficial relationship between an organization and the media.

To ensure only positive news about the organization is published.

To reduce the influence of the media on public opinion.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes publicity?

Paid advertisements placed in media outlets.

Unpaid media coverage generated by an organization’s public relations efforts.

Social media posts created by the organization.

Public speeches delivered by company executives.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool is commonly used by public relations professionals to generate publicity for a company or event?

Direct mail

Press release

Paid advertising

Email marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between publicity and advertising?

Publicity is paid for, while advertising is free.

Publicity is unpaid media coverage, while advertising is paid for by the organization.

Advertising is more credible than publicity.

Publicity always results in positive news, while advertising may not.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit of positive media relations for an organization?

Increased control over the media’s messaging.

Guaranteed coverage of all press releases.

Enhanced credibility and trust with the public when media coverage is favorable.

The ability to dictate when and how journalists write about the organization.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of a media pitch in public relations?

To promote an event or product directly to consumers.

To convince journalists or media outlets to cover a story or news related to the organization.

To generate leads for the sales team.

To build a paid advertising campaign around an upcoming product launch.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of proactive media relations?

Responding to a journalist’s inquiry about a crisis at your company.

Sending a press release to media outlets about a new product launch.

Offering no comment on a controversial issue in the media.

Correcting misinformation after a story is published.

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