Marketing and Retail Quiz

The retail marketing mix is made up of the product and services assortment, price, promotion, and .... (chapter 13.3.4.)

• Retail segmentation

• Store positioning

• Retail targeting

• Store differentiation

• Location

In terms of multimodal transportation, the term fishyback refers to the use of which types of transportation? (chapter 12.5.6.)

• a. Air and trucks

• b. Water and rail

• c. Water and trucks

• d. Air and water

• e. Rail and trucks

Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply chain? (chapter 12.5.5.)

• a. Logistics information management

• b. Just-in-time logistics management

• c. Electronic data exchange

• d. Integrated supply chain management

• e. Reverse logistics management

The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this goal, which of the following are logistical functional areas? (chapter 12.5.2.)

• a. Retailing, inventory management, transportation, and logistics information management

• b. Warehousing, inventory management, transportation, and logistics information management

• c. Warehousing, inventory management, retailing, and logistics information management

• d. Inventory management, transportation, shipping, and warehousing

• e. Warehousing, inventory management, transportation, and retailing

.... is a retailing technique of carefully orchestrating the store’s layout and displays, background music, colors, and smells (chapter 13.3.5)

• Environmental retailing

• Experiential retailing

• Omni-channel retailing

• Interior design

• Wholesaling

Which of the following describes the activities that play an important role in connecting brands to consumers in the final phases of the buying process? (chapter 13.1.1.)

• a. Retailing

• b. Wholesaling

• c. Shopper marketing

• d. Manufacturing

• e. Warehousing

Successful retailers of the future must adopt which type of buying experience that is both seamless and integrates multiple types of media? (chapter 13.1.3.)

• a. Off-price retailing

• b. Omni-channel marketing

• c. Social shopping retailing

• d. Discount retailing

• e. Direct-to-consumer retailing

Stories, sponsorships, events, and webpages are promotional tools used in .... (chapter 14.1.2.)

• Personal selling

• Direct selling

• Sales promotion

• Public relations

• Advertising

One of the primary advantages of marketing logistics is .... (chapter 12.5.3.)

• a. Potentially high cost savings and improved customer satisfaction

• b. Improved customer satisfaction and faster time to market

• c. Maximizing inbound, outbound, and reverse logistics

• d. Cost savings in inventory management

• e. Being the solution for maximizing costs and customer satisfaction

..... entails managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers (chapter 12.5.1)

• a. Distribution networks management

• b. Business distribution management

• c. Wholesaling

• d. Reseller networks

• e. Supply chain management