Advertising Techniques Quiz

Which advertising technique relies on showing or saying something repeatedly to increase memorability?

• Bribery

• Emotional appeal

• Flattery

• Repetition

What technique taps into basic emotions like need or fear?

• Name-calling

• Repetition

• Emotional appeal

• Facts and statistics

Which advertising technique makes people feel good about themselves to make them feel good about an advertiser?

• Facts and statistics

• Bandwagon

• Bribery

• Flattery

Which technique offers something extra for buying a product?

• Bribery

• Name-calling

• Facts and statistics

• Bandwagon

What is the thinking behind ads that play on our natural desire to fit in and not feel left out?

• Repetition

• Emotional appeal

• Bandwagon

• Celebrity endorsement

Which advertising technique uses numbers to be more convincing than just words?

• Repetition

• Name-calling

• Celebrity endorsement

• Facts and statistics

What is the purpose of name-calling in advertising?

• To make products more appealing

• To offer something extra

• To make competitors look bad

• To tap into basic emotions

What do commercial photographers and food stylists use to make dishes look better in food photography?

• Mashed potatoes and chemical coloring

• Polyvinyl acetate

• Waterproof fabric protector

• Shoe polish and Vaseline

What is used to make baked chicken look impossibly plump in food photography?

• Waterproof fabric protector

• Mashed potatoes and chemical coloring

• Shoe polish and Vaseline

• Polyvinyl acetate

What do professional food stylists use to keep cereal flakes floating in place in food photography?

• Shoe polish and Vaseline

• Mashed potatoes and chemical coloring

• Polyvinyl acetate

• Waterproof fabric protector