Chapter 14 - Presenting The Product

Layman's Terms are....

• words that only businessmen understand

• words that a minster use

• words that normal people can understand

• words that parents use

If a company wants to appeal to professional photographers, what should they sale?

• photos

• Cameras

• computers

• iPhones

The products that are chosen should be related to what the ______ needs and/or wants.

 Showing too many products at once can do what to a customer?

• Make them lose interest in the product

• make them gain more interest in the product

• overwhelm them

• make them focus more

Don’t mention price unless it’s a _______

What is an example of an item made for utility?

What does paraphrase mean?

• to create a paragraph

• to restate something differently

• to change the meaning of a word

• to keep it as it is

To help hold the customers attention you should...

• • Confirm selling points verbally to maintain customer involvement.

• Ask questions to keep the customer

• Address any potential questions or flaws about your products

• Talk about only the good things about the product

True or False: Objections are a negative way to promote your product

• True

• False

What is the difference between Objections and Excuses?