Week 1

Which of the following economic characters are prioritized by a Marxist perspective?

• Labour

• Technology

• Communication

• Profit

Which of these statements is essential to the political economy of communication

• Media should be both informative and profitable

• Media are tools to connect people across far distances

• Media should be a resource to improve society and make it more just

• Media should focus on art, not money

What describes the form of capitalism defined by deregulation and the growth of corporate power?

• Late stage capitalism

• Neoliberal capitalism

• Early capitalism

• Digital capitalism

What question does a political economy approach to communication seek to answer regarding the media industry?

• Who owns and controls the media?

• Who is represented in media?

• Why does media exist?

• How does media influence society?

What is the specific focus of the reading in terms of communication evolution?

• Analyzing the evolution of advertising

• The shift from oral to written communication

• The phases of the Marvel Cinematic Universe

• Transition form old media to new media

Which of these is the definition of 'capital' under Marxism?

• The most important city in a country

• The value accorded to something due to its social utility

• The accumulation of value (usually expressed • in terms of money) that accrues from the exploitation of labour

• Washington's hockey team

What is defined as "the value of one commodity expressed in terms of an amount of other commodities or, more commonly in a capitalist society, in terms of money."

• Use value

• Exchange value

• Communism

• Communication value

According to a political economy perspective on communication, why might the ownership and control of media be significant?

• To analyze media aesthetics

• To start a bidding war

• To determine cultural trends

• To shape political ideologies

Why might some argue that a political economy approach oversimplifies the complexities of media influence?

• It focuses too much on ownership

• It underestimates cultural diversity

• It doesn't consider TikTok stars

• It ignores cryptocurrency

What are you most excited for about this class? What are you hoping to learn about?