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Chapter 6 Lesson 1

Authored by Tuoya Deach

Financial Education

6th - 8th Grade

Chapter 6 Lesson 1
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14 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Marketing is all of the things a company will do to

Repress

Undermine

Dissuade

Promote

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Brand loyalty is often built through

Trust delivered through a series of email journeys

Important phone calls to clients and purchasers

Money exchanged for goods and services

Clever advertising and powerful marketing

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

It's amazing how much

Television and radio advertisements

Peer pressure and the stuff our friends have

Emails and correspondence from a business

Newspaper articles and research testing

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Another form of advertising is call product

Content

Design

Placement

Delivery

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What are some of the things that catch your eye when you walk into a store or mall?

Clothing and food

Electronics and gadgets

Books and magazines

Furniture and accessories

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is the most important factor according to teens, especially teen girls, in deciding what to buy?

Emails and correspondence from a business

Newspaper articles and research testing

Television and radio advertisements

Peer pressure and the stuff our friends have

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is the breakdown of teen spending on clothing and food according to a Piper Jaffray survey?

Clothing: 25%; Food: 15%

Clothing: 10%; Food: 30%

Clothing: 15%; Food: 25%

Clothing: 21%; Food: 20%

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