Chapter 6 Lesson 1

Marketing is all of the things a company will do to

• Repress

• Undermine

• Dissuade

• Promote

Brand loyalty is often built through

• Trust delivered through a series of email journeys

• Important phone calls to clients and purchasers

• Money exchanged for goods and services

• Clever advertising and powerful marketing

It's amazing how much

• Television and radio advertisements

• Peer pressure and the stuff our friends have

• Emails and correspondence from a business

• Newspaper articles and research testing

Another form of advertising is call product

• Content

• Design

• Placement

• Delivery

What are some of the things that catch your eye when you walk into a store or mall?

• Clothing and food

• Electronics and gadgets

• Books and magazines

• Furniture and accessories

What is the most important factor according to teens, especially teen girls, in deciding what to buy?

• Emails and correspondence from a business

• Newspaper articles and research testing

• Television and radio advertisements

• Peer pressure and the stuff our friends have

What is the breakdown of teen spending on clothing and food according to a Piper Jaffray survey?

• Clothing: 25%; Food: 15%

• Clothing: 10%; Food: 30%

• Clothing: 15%; Food: 25%

• Clothing: 21%; Food: 20%

What is product placement?

• Creating content for advertising

• Designing products for marketing purposes

• Delivery of products to customers

• Placing products in movies or TV shows for promotion

What is the main objective of companies when they pay for marketing their product or service?

• To promote their product or service

• To undermine the value of their product

• To repress competition in the market

• To dissuade customers from buying their product

What is the influence of social media on promoting products?

• It has no influence on promoting products

• It is not effective in promoting products

• It provides free marketing for companies

• It is a paid form of marketing