ENM301 - Advertising - Vocabulary Recap
Authored by Tam Duong
English
University
Used 3+ times
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7 questions
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1.
CATEGORIZE QUESTION
2 mins • 1 pt
Groups:
(a) run
,
(b) endorse
,
(c) place
,
(d) sponsor
a product
an advertisement
a campaign
an event
2.
CATEGORIZE QUESTION
1 min • 1 pt
Groups:
(a) target
,
(b) communicate
a campaign
a message
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A lot of cosmetics companies give away _________ so that
customers can try the product before they buy.
leaflets
commercials
free samples
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Advertising companies spend a lot of money on creating clever _________
that are short and memorable, such as the message for Nike: 'Just do it'.
slogans
posters
exhibitions
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Celebrity ________ is a technique that is very popular in
advertising at the moment.
exhibition
research
endorsement
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If news about a product comes to you by ________,
someone tells you about it rather than you seeing an advert.
word of mouth
the press
the Internet
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Many companies use post and electronic ________ because they
can target a particular group of consumers all at the same time.
slogans
mailshots
posters
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