ENM301 - Advertising - Vocabulary Recap

Organize these options into the right categories

Groups:

(a) run

,

(b) endorse

,

(c) place

,

(d) sponsor

• an event

• a campaign

• an advertisement

• a product

Organize these options into the right categories

Groups:

(a) target

,

(b) communicate

• a message

• a campaign

A lot of cosmetics companies give away _________ so that

customers can try the product before they buy.

• leaflets

• commercials

• free samples

Advertising companies spend a lot of money on creating clever _________

that are short and memorable, such as the message for Nike: 'Just do it'.

• slogans

• posters

• exhibitions

Celebrity ________ is a technique that is very popular in

advertising at the moment.

• exhibition

• research

• endorsement

If news about a product comes to you by ________,

someone tells you about it rather than you seeing an advert.

• word of mouth

• the press

• the Internet

Many companies use post and electronic ________ because they

can target a particular group of consumers all at the same time.

• slogans

• mailshots

• posters