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marketing quiz

Authored by Mercy Joseph

Education

12th Grade

Used 2+ times

marketing quiz
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9 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 4 pts

What is the primary goal of marketing?

Maximizing Sales

Maximizing Profit

Maximizing Customer Satisfaction

Maximizing Employee Productivity

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

hich element of the marketing mix involves activities such as advertising, personal selling, and sales promotions?

Product

Price

Place

Promotion

3.

MULTIPLE CHOICE QUESTION

1 min • 20 pts

What is the key focus of sales activities?

Building Brand Image

Customer Relationship Management

Maximizing Profit Margins

Closing Deals and Generating Revenue

4.

MULTIPLE CHOICE QUESTION

1 min • 12 pts

Which term refers to dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

Targeting

Positioning

Segmentation

Differentiation

5.

MULTIPLE CHOICE QUESTION

1 min • 10 pts

What does the term "CRM" stand for in the context of marketing?

Customer Relationship Management

Cost Reduction Model

Creative Revenue Marketing

Customer Retention Measure

6.

MULTIPLE CHOICE QUESTION

1 min • 16 pts

In the context of sales, what does the term "cold calling" refer to?

Initiating a Sales Call Without Prior Contact

Selling Refrigeration Equipment

Conducting Sales Calls in Cold Weather

Establishing a Sales Call with Existing Clients

7.

MULTIPLE CHOICE QUESTION

1 min • 13 pts

Which of the following is NOT a criterion commonly used for market segmentation?

Geographic

Behavioral

Psychographic

Demographic

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