Style, content & layout/Client briefs

Style, content and ​ (a)   are all important in product design

• layout
• jobs
• media sectors

Style, content and layout need to be considered, so products meet the needs of the ***** audience

Categorise the following (2 per category)

Groups:

(a) Style

,

(b) Content

,

(c) Layout

• Includes placement of images, text and shapes

• Relates to a message

• The information contained in the product

• The way a product is structured or arranged

• Adds a look or feel to a product

• Related to a theme

Match the style, layout and content to its purpose (2 each)

Groups:

(a) Advertising

,

(b) Educational products

,

(c) Entertainment products

• Should contain detailed, factual information

• Should contain accessible content

• Use persuasive language

• Interesting or surprising content

• Should evoke emotions in the target audience

• Services look good

Match the style, layout and content to its purpose (2 each)

Groups:

(a) Informational products

,

(b) Influential products

• Should contain information or facts

• Uses persuasive language

• Will often have a serious, straight forward tone

• Convinces audiences of a message

Designers and creative teams create media products for ​ (a)  

• clients
• web designers
• product testers

A client b**** is needed so the creative team know what the client wants

Client ​ (a)   contain a list of client ​ ​ (b)  

• requirements
• briefs
• invoices
• contracts
• payments
• emails

Which one is NOT likely to be a client?

• A video editor in a media organisation

• The owner of a company

• A project manager (on behalf of another business)

• An artist of a musician

Which is NOT true of a client brief?

• It will include client requirements

• It will come directly from the client

• It is always a written, formal document

• It might include a target audience

• It will always demonstrate a purpose, which is clear from the document