Intro to Business Chapter 14: Products

________ products include those that consumers are unaware of and didn't think they needed until they did.

• Shopping

• Specialty

• Unsought

• Retail

• Convenience

The term used to describe all the features that potential buyers evaluate in a product when considering whether to buy it is the _____.

• product brand

• basic product

• value package

• value components

• featured elements

The swoosh on a Nike product is its _______.

• Identity

• Package

• Brand mark

• Trademark

• Copyright

Braylon Garcia owns Maxim Computers. He recently reviewed a concept processor that is smaller than a penny, but that exceeds the fastest processor speeds currently on the market. He ended up making the decision to cancel the product after hearing that it would take more than one year to fully execute the product before getting it into the market. During which stage of the product development process did this decision most likely occur?

• product analysis

• product screening

• product development

• test marketing

• idea generation

Mirka is perusing Amazon.com as she evaluates which laptop to purchase for her daughter. The computer would most likely fall under which class of consumer goods and services?

• convenience

• shopping

• innovation

• capital

• specialty

Broderick decided his company's new product just didn't fit the company's product mix, so he cut it from the product line. This most likely happened during the ______ stage of the product development process.

• new product development

• test marketing

• idea generation

• product analysis

• product screening

Carola Storage wants to protect the name of the company along with the logo and catch phrase. How should Carola Storage proceed?

• Research potential knockoffs.

• Complete a co-branding agreement.

• Implement a universal product code.

• Request a brand mark.

• Apply for a trademark.

Tonja has never even ridden a motorcycle, but she recognizes the name Harley Davidson. Tonja demonstrates brand _______.

• Insistence

• Awareness

• Equity

• Value

• Preference

________ are the basic materials for making the principal product.

• Supplies

• Accessory equipment

• Raw materials

• Component parts

• Capital Items

During the ________ of the product life cycle, competitors rush to get their competing products to the market.

• maturity

• maintenance

• decline

• introduction

• growth