ACOD Sales Targets and Merchandising

You can ensure everyone participants in reaching team sales targets by

• Ensuring there are clear consequences if the targets are not reached

• Ensuring everyone has the same target so that everyone share in the responsibility of reaching the goal

• Having monetary incentives if the target is achieved

• Having individual targets that are fair and equitable for each individual

When reporting sales target related information to management, you should prepare and discuss

• Issues, factors and progress

• Concerns and causes

• Issues and justifications

• Factors, excuses and progress

A loyal customer in an optical practice is a customer that

• Changes practices each year

• Will tolerance poor service

• Buys the best and most expensive product

• Recommends your practice to family and friends

If a sales target is being reach comprehensively, without much effort and in a short time frame

• The manager should be rewarding the team with an ongoing bonus

• The manager should review and amend the target according to the practices policies and procedures

• The manger should increase the target so it is much higher and harder to achieve

• No action should be taken as this shows business is thriving

When setting goals for promotions, it is most important to ensure the goal is

• Easy to reach

• Measurable

• Hard to reach

• Big

A successful promotion requires

• Free gift for the customer

• Brightly coloured posters to attract attention

• Staff to be well informed about the promotion

• A big saving to the customer

If you have the responsibility of setting prices, you must consider if

• You are the cheapest in your competitors' geographical area

• Customers will think the product is inferior if it is too cheaply priced

• the price is defined by a mark up percentage of 50% on the actual supplier cost price

• Pricing is competitive and reminds in line with the practice's policies and procedures

A stocktake is when you

• Have a sale for the end of financial year

• Count your stock levels and have sales on slow moving products

• 
  

  Take old stock off the shelves and replace it with new stock

• Check your stock by making sure the information in your records matches the actual stock on hand

One way to identify stock discrepancies is to

• Compare stocktake results with inventory

• Review your gross profit report

• Check expiry dates on old products

• Implement a security system

To maintain customer service and loyalty when a product is delayed, the most important thing is

• That blame is not put onto the practice

• How you communicate the delay to the customer

• That the customer is informed that it is through fault of the supplier

• That you offer the customer a discount to apologise