Priming Quiz

Priming occurs when exposure to mediated communication activates related thoughts that have been stored in an audience's mind

• True

• False

We use mental models as a way to

• Process, organize and comprehend incoming information.

• Formulate predictions and inferences.

• Make social judgements

• All of the above

Priming occurs when audiences react to stimulus of prior experiences

• True

• False

Watching some sports event on television may prime you to think about past experiences that you've had watching the game, playing the game... This is an example of

• Perceived Justifiability

• General affective agressive model

• Cognitive Neoassociation

• Mental Model

Memory can be described as the overall network that connect associative ideas, thoughts, feelings and concepts in an individual's brain.

• True

• False

A person who sees a priming stimulus as realistic is less likely to be primed

• True

• False

Viewer interprets the meaning of violent actions in a particular way is an example of

• Perceived meaning

• Perceived reality

• Character identification

• Perceived justifiability

Priming effects are weakest when audiences believe they are witnessing actual rather than fictional events

• True

• False