MF 3 consumer Behaviour Quiz

What are the different roles played in a buying decision? (in the correct allignment)

• Influencer, Decider, Buyer, User

• Initiator, User, Buyer, Decider

• Seller, User, Influencer, Decider

• Initiator, Influencer, Decider, Buyer

What B2B stands for?

• Business to Customer

• Customer to Government

• Business to Business

• Customer to Business

Who is the person with the power and/or financial authority to make the ultimate choice regarding which product to buy?

• Initiator

• Influencer

• Decider

• None of the above

Who is the person the person who begins the process of considering a purchase?

• Initiator

• Influencer

• Decider

• None of the above

Which option refers to the products consumers buy from a grocery store?

• C2C

• B2C

• B2B

• B2G

is it ethical to market to children?

• Not at all

• it is Completely ethical

• depends on the product/service

• non of the above

Who is the person who attempts to persuade others in the group concerning the outcome of the decision?

• Initiator

• influencer

• Buyer

• Decider

What is the lowest stage in Maslow's hierarchy of needs?

• Physiological Needs

• Safety and security

• Love and belonging

• Self Esteem