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3-1 Customer Relationship Management (CRM)

Authored by Aimee Renchenski

Business

9th - 12th Grade

Used 2+ times

3-1 Customer Relationship Management (CRM)
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do CRMs help companies with their sales pipelines?

By managing company finances
By tracking employee performance
By maintaining all customer-facing touchpoints in one place
By automating production processes

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of analytical tools in a CRM?

To manage company finances
To provide relevant data about customers
To improve relationships with customers
To automate production processes

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of a CRM?

To improve relationships with customers
To track employee performance
To manage company finances
To automate production processes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the concept of Customer Churn?

The percentage of customers that interacted with your company's website
The percentage of customers that referred your product to others
The percentage of customers that bought your product during a certain period of time
The percentage of customers that stopped buying your product during a certain period of time

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the stages of a Sales Pipeline?

Prospecting, Nurturing, Closure, Customer Retention
Prospecting, Qualification, Nurturing, Closure
Engage, Convert, Retain, Repeat
Locate, Reach, Engage, Convert

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the concept of Data Warehousing in the context of a CRM?

The process of automating sales processes
The electronic storage of large amounts of company information
The process of managing customer relationships
The process of finding patterns and anomalies in data to predict outcomes

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can happen if a company doesn’t utilize a CRM or manage their sales pipeline appropriately?

Customer needs may be neglected
Employee salaries may increase
Company profits may decrease
Customer complaints may decrease

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