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PBMF: Ch 12 Quiz

Authored by Regina Jackson

Business

8th Grade

Used 2+ times

PBMF: Ch 12 Quiz
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Uses logic to change a belief or get people to take a certain action.

promotion

decoding

persuasion

feedback

2.

MATCH QUESTION

1 min • 4 pts

Match each term to the correct definition.

tagline

The aspect of an ad that grabs attention.

layout

A phrase or sentence that summarizes an essential part of the product or business.

sender

The person who has a message to communicate.

hook

The arrangement of the headline, copy, and art on a page.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The receiver’s response to the sender and concludes the communication process.

feedback

persuation

advertising

tagline

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of communicating with potential customers in an effort to influence their

buying behavior.

promotion

persuasion

decoding

feedback

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A particular style for the printed letters of the alphabet, punctuation, and numbers.

headline

tagline

hook

typeface

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The translation of a message into terms the receiver can understand.

decoding

encoding

feedback

channel

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any non-personal communication paid for by an identified sponsor.

feedback

hook

advertising

persuasion

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