PROPAGANDA TECHNIQUES

ANY PERSUASIVE TECHNIQUE WHETHER IN PRINT OR ELECTRONIC MEDIA WITH A PURPOSE TO INFLUENCE OTHER'S OPINIONS, EMOTIONS, AND ATTITUDES.

• PROPAGANDA

• PROPAGANDA TECHNIQUE

• BANDWAGON

• PLAIN FOLKS

ARE METHODS USED IN PROPAGANDA TO CONVINCE AN AUDIENCE TO BELIEVE WHAT THE PROPAGANDIST WANTS THEM TO BELIEVE.

• PROPAGANDA

• PROPAGANDA TECHNIQUE

• BANDWAGON

• PLAIN FOLKS

THE IDEA OF THIS TYPE OF PROPAGANDA INTENTIONALLY MAKES A PERSON FEEL TO BE LEFT OUT FROM GROUP.

EXAMPLE: "THE CHOICE OF A NEW GENERATION".

• PLAIN FOLKS

• BANDWAGON

• NAME CALLING

• TESTIMONIALS

THIS TYPE OF PROPAGANDA MAKES USE OF INSULTING OR BELITTLING LABELS RESULTING IN FORMULATION OF NEGATIVE OPINION OR EMPRESSION ABOUT A PRODUCT, PERSON AND GROUP.

EXAMPLE: THE RIVAL PRODUCT WILL BE BRANDED EITHER X OR Y.

• GLITTERING GENERALITIES

• TESTIMONIALS

• TRANSFER

• NAME CALLING

IT USES POSITIVE WORDS TO INFLUENCE A PERSON'S BUYING DECISIONS.

EXAMPLE: "GATORATE ALWAYS WINS"

• NAME CALLING

• TESTIMONIALS

• GLITTERING GENERALITIES

• TRANSFER

ADVERTISERS USE THE ENDORSEMENT OF INFLUENCERS, POPULAR PERSONALITIES, AUTHORITY FIGURES OR EXPERTS IN THE FEILD TO CONVINCE THAT THE PRODUCT IS WORTH THE MONEY.

EXAMPLE: KATHRINE BERNARDO PROMOTING A BEAUY CREAM.

• TESTIMONIALS

• TRANSFER

• CARD STACKING

• PLAIN FOLKS

THE IDEA BEHIND THIS TECHNIQUE IS THAT THE ADVERTISER INTENTIONALLY REMOVES ANY INFROMATION THAT MAY DAMAGE THEIR IMAGE AND PUT ONLY THE INFORMATION WHICH WILL BAIT A PERSON INTO THE TRAP.

EXAMPLE: CREAMSILK CONDITIONER CAN GIVE HAIR A SMOOTH AND SILKY APPEARANCE

• BANDWAGON

• PLAIN FOLKS

• NAME CALLING

• CARD STACKING

THE USERS OF THIS PRODUCT IS AN ORDINARY OR COMMON PEOPLE. IT RELATES MORE ON ONE'S EXPERIENCE.

EXAMPLE: A BABY PROMOTING DIFFERENT FOODS

• CARD STACKING

• PLAIN FOLKS

• TESTIMONIALS

• TRANSFER

THIS IS A TECHNIQUE OF IMPRESSING GOOD OR BAD QUALITIES OF A PERSON, OBJECT, PRODUCT, TO ANOTHER IN ORDER TO MAKE THE SECOND MORE ACCEPTABLE OR TO SHAME IT.

EXAMPLE: COCO MARTIN LOVES TO DRINK COFFEE IN GIVING HIMSELF SATISFACTION HE PREFERS TO USE NESCAFE.

• GLITTERING GENERALITIES

• TRANSFER

• BANDWAGON

• NAME CALLING