Wincote International Market Research II

What is the brand name of the range of jackets and boots launched by Wincote International?

• XSS (Extreme Snow Sports)

• XWS (Extreme Winter Sports)

• XES (Extreme Outdoor Sports)

• XMS (Extreme Mountain Sports)

Who were the clothes aimed at?

• Golfers

• Mountaineers

• Skateboarders

• Surfers

What was disappointing about the sales of the jacket after the product launch?

• The market for the products was saturated

• The jacket was made from a new all-weather material

• Few people knew about the new jacket

• The boots sold well

What did the management decide to do after the disappointing sales of the jacket?

• Discontinue the entire range

• Change their approach to marketing the jacket

• Relaunch the boots

• Lower the price of the jacket

What type of activities were the jackets and boots designed for?

• Team sports

• Water sports

• Extreme sports and outdoor activities

• Indoor activities