Packaging Design Quiz

What are the three functions of packaging mentioned in the text?

• Protection, Communication, Emotional

• Protection, Utility, Communication

• Structural, Emotional, Utility

• Utility, Communication, Structural

What are the two types of decisions involved in developing a package?

• Marketing, Sales

• Product Development, Advertising

• Structural, Graphical

• Research, Legal

What are the three structural considerations mentioned in the text?

• Shape Characteristics, Size Characteristics, Material Selection

• Color, Shape, Material

• Utility, Communication, Structural

• Information, Emotional, Material

What are the three characteristics of shape mentioned in the text?

• Cost, Compatibility with product, Convenience

• Name of manufacturer, Product name, Used directions

• Machinery and manufacturing requirements, Eye appeal, Reflects product quality

• Past practice, Product, Retail environment

What are the two types of emotional messages mentioned in the text?

• Color, Typography

• Photography, Illustrations

• Logo, Symbols

• Shape, Words

What is the hierarchy of visual info mentioned in the text?

• Color, Shape, Words, Symbols

• Symbols, Words, Color, Shape

• Shape, Symbols, Words, Color

• Words, Color, Symbols, Shape

What is the first step in the Design Process Protocol mentioned in the text?

• Review of Manufacturing and Packaging Facilities

• Marketing Analysis and Retail Audit

• Orientation Meeting

• Pre-design and/or redesign

What percentage of brand decisions are made in-store according to the text?

• 70%

• 50%

• 30%

• 90%

What is the useful life of marketing analysis and retail audit information according to the text?

• 3 months

• 6 months

• 1 year

• 2 years

What is the least pre-determined aspect of packaged design according to the text?

• Color

• Shape

• Material

• Appearance