Chapter 4 Digital Advertising

What is the primary purpose of online advertisements?

• Entertainment

• Information

• Engagement

• Promotion

Which of the following is a common format for display advertisements on websites?

• Pop-up ads

• Text-only ads

• Radio ads

• Telemarketing ads

What is the term for the practice of tailoring online ads to the preferences and behaviors of individual users?

• Geo-targeting

• Contextual advertising

• Behavioral targeting

• Demographic profiling

Which social media platform is known for its sponsored content and targeted advertising options?

• LinkedIn

• Whatsapp

• Telegram

• Facebook

What is the purpose of a call-to-action (CTA) in online advertising?

• To provide contact information

• To encourage user engagement

• To display product features

• To showcase customer testimonials

Which online advertising strategy involves creating and sharing valuable content to attract and engage a target audience?

• Display advertising

• Content marketing

• Influencer marketing

• Affiliate marketing

What is the term for the practice of tailoring online ads based on a user's location?

• Demographic targeting

• Behavioral targeting

• Geo-targeting

• Interest-based targeting

Which platform is known for its short video ads and has a "Discover" page for sponsored content?

• Snapchat

• TikTok

• YouTube

• Vimeo

Pop-up ads is an example of video ads

• TRUE

• FALSE

Which of the following is a component of Rich Media Ads

• Banner Swapping

• Linear video ads

• Grid display

• Interstitials