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Chapter 4 Digital Advertising

Authored by Zul Fadhli

Computers

University

Used 4+ times

Chapter 4 Digital Advertising
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of online advertisements?

Entertainment

Information

Engagement

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a common format for display advertisements on websites?

Pop-up ads

Text-only ads

Radio ads

Telemarketing ads

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for the practice of tailoring online ads to the preferences and behaviors of individual users?

Geo-targeting

Contextual advertising

Behavioral targeting

Demographic profiling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which social media platform is known for its sponsored content and targeted advertising options?

LinkedIn

Whatsapp

Telegram

Facebook

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a call-to-action (CTA) in online advertising?

To provide contact information

To encourage user engagement

To display product features

To showcase customer testimonials

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which online advertising strategy involves creating and sharing valuable content to attract and engage a target audience?

Display advertising

Content marketing

Influencer marketing

Affiliate marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for the practice of tailoring online ads based on a user's location?

Demographic targeting

Behavioral targeting

Geo-targeting

Interest-based targeting

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