Quali & Quanti R. by irishganda ehe

Declarative question of Qualitative Research?

It aims to achieve understanding and extracts feelings, emotions, motivations, and consumer's language

The analysis of it according to Arce (2001) is not dependent on statistical methods

Its research designs are utilized to translate people's experiences and create meanings from it

It asks people to relate their personal experiences and feelings with historical events or past behaviours.

It describes the lived experiences of individuals about certain phenomenon.

It only focus on theory development/ the analysis of data takes place simultaneously with its collection

It explores language, shared patterns of behaviours, and actions in a cultural group in a natural setting in a prolonged time.

Gathered from determined time and activity

Investigation of a natural phenomenon in the real world