Unit 1 Review

Unit 1 Review

9th - 12th Grade

12 Qs

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Unit 1 Review

Unit 1 Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Jason Harman

Used 5+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lucy works as a Director of Live Entertainment for a production of Shakespeare's The Tempest. Which entertainment sector is her work MOST likely to fall under?

Sporting Competition

Peformance Arts

Video Games

Museum

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term refers to an entity that buys advertising space posted within an arena?

Guerilla

Consumer

Sponsor

Revenue

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the five Ps model of marketing, what does the "Place" element represent?

where the consumer lives

Where the event is held or where to buy the product

How the Consumers get the product

Where the product is produced

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step of making a purchasing decision?

Deciding to Buy Something

Reflecting

Searching for Information

Recognizing the Need

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is the practice of what?

Producing a product

Promoting or selling products

improving performance

educating consumers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Target marketing requires understanding which other concept?

Broadcaster Bidding

Product Life Cycle

Market Segments

Guerilla Marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of an expense that, generally, comes from discretionary income?

Movies/Books

Food

Housing

Transportation Costs

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