
Unit 1 Review
Quiz
•
Business
•
9th - 12th Grade
•
Practice Problem
•
Medium
Jason Harman
Used 5+ times
FREE Resource
Enhance your content in a minute
12 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lucy works as a Director of Live Entertainment for a production of Shakespeare's The Tempest. Which entertainment sector is her work MOST likely to fall under?
Sporting Competition
Peformance Arts
Video Games
Museum
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What term refers to an entity that buys advertising space posted within an arena?
Guerilla
Consumer
Sponsor
Revenue
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the five Ps model of marketing, what does the "Place" element represent?
where the consumer lives
Where the event is held or where to buy the product
How the Consumers get the product
Where the product is produced
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step of making a purchasing decision?
Deciding to Buy Something
Reflecting
Searching for Information
Recognizing the Need
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing is the practice of what?
Producing a product
Promoting or selling products
improving performance
educating consumers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Target marketing requires understanding which other concept?
Broadcaster Bidding
Product Life Cycle
Market Segments
Guerilla Marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of an expense that, generally, comes from discretionary income?
Movies/Books
Food
Housing
Transportation Costs
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