Unit 1 Review

Lucy works as a Director of Live Entertainment for a production of Shakespeare's The Tempest. Which entertainment sector is her work MOST likely to fall under?

• Sporting Competition

• Peformance Arts

• Video Games

• Museum

What term refers to an entity that buys advertising space posted within an arena?

• Guerilla

• Consumer

• Sponsor

• Revenue

In the five Ps model of marketing, what does the "Place" element represent?

• where the consumer lives

• Where the event is held or where to buy the product

• How the Consumers get the product

• Where the product is produced

What is the first step of making a purchasing decision?

• Deciding to Buy Something

• Reflecting

• Searching for Information

• Recognizing the Need

Marketing is the practice of what?

• Producing a product

• Promoting or selling products

• improving performance

• educating consumers

Target marketing requires understanding which other concept?

• Broadcaster Bidding

• Product Life Cycle

• Market Segments

• Guerilla Marketing

What is an example of an expense that, generally, comes from discretionary income?

• Movies/Books

• Food

• Housing

• Transportation Costs

What is a common example of a marketing promotion?

• Increased Sales

• market research

• A 20% off coupon

• Opening a new location

What is an example of marketing through sports?

• The NFL selling season tickets

• Free balloons given out at game

• Gatorade advertising with athletes drinking their product

• a team selling its' jersey online

What is the primary goal of a marketing plan?

• increasing profit margins

• Improving Sales on a product or service

• learning about the consumer

• improving the product or service