Product Quiz

A well-known name and or symbol established by one company and sold for use by another company to promote its products

• Blue chip athletes
• Brand
• Fringe benefits
• Licensed brand
• Product enhancements

High prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership qualities on and off the field

• Blue chip athletes
• Brand
• Fringe benefits
• Licensed brand
• Product enhancements

The name, symbol, logo, word or design that identifies a product, service, or company

• Blue chip athletes
• Brand
• Fringe benefits
• Licensed brand
• Product enhancements

Incentives received in addition to a base salary

• Blue chip athletes
• Fringe benefits
• Licensed brand
• Product enhancements

A group of similar products with slight variations to satisfy the different needs of consumers

• Product extenstions
• Product life cycle
• Product line
• Trademark

The introduction, growth, maturity, and decline stages of a product

• Product extenstions
• Product life cycle
• Product line
• Product mix
• Trademark

The legal protection of words and symbols used by a company

• Product extenstions
• Product life cycle
• Product line
• Product mix
• Trademark

Items offered in addition to the product to make it more attractive to the target market

• Product extenstions
• Product life cycle
• Product line
• Product mix
• Trademark

Product lines can involve variation in the quality of goods sold.

• True
• False

A brand name is the legal protection of words and symbols used by a company.

• True
• False