Commercial Advertising Strategies Quiz

Which strategy involves using strong emotions like guilt, sadness, or relief to make the advertisement more memorable?

• Sentimental Stories

• Make 'em Laugh!

• Blast from the Past

• Create Mystery

What type of commercials are some of the most memorable ever put on television?

• Blast from the Past

• Create Mystery

• Make 'em Laugh!

• Pop Music Association

Which strategy involves using material from past movies, television shows, or trends to remind viewers of those times in their lives?

• Create Mystery

• Celebrity Endorsement

• Blast from the Past

• Pop Music Association

What type of advertisement sparks interest by being particularly vague and mysterious?

• Product Test

• You Need to be Unique

• Create Mystery

• Pop Music Association

Which strategy involves using popular music alongside your product or brand to make the viewer think of that product or brand each time they hear that song?

• Celebrity Endorsement

• You Need to be Unique

• Product Test

• Pop Music Association

What can go a long way in convincing viewers to try a product or contact a company?

• Legendary Lingo

• Call to Action

• Celebrity Endorsement

• You Need to be Unique

What is important for a commercial to do in order to stand out from the rest?

• Legendary Lingo

• You Need to be Unique

• Call to Action

• Product Test

What can help viewers understand how a product works and why they need it?

• Sentimental Stories

• Legendary Lingo

• Product Test

• Call to Action

What does it do nothing to show a great product or company and leave the viewer wondering where they can get their hands on it?

• You Need to be Unique

• Create Mystery

• Legendary Lingo

• Call to Action

What is important to strategically use in an advertisement to keep it simple and repeat the brand or company name?

• Legendary Lingo

• Create Mystery

• You Need to be Unique

• Call to Action