MH32-1.01 SEM 2 StudyGuide

Why are sport franchises a good example of the concept of capitalism?

• They sell products.
• They make a lot of money.
• They develop elite status.
• They compete to gain fans.

Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:

• Loss prevention
• Trademark infringement
• Employee strike
• Sponsorship exclusivity

Sport/Event organizations use their trademarks to make money from

• sponsorship fees.
• lawsuits.
• licensed product sales.
• ticket sales.

A court order that stops a certain activity until a trial begins is a(n)

• injunction.
• infringement.
• antitrust act.
• right of publicity law.

Which law makes restraining free trade and competition illegal?

• The Lanham Act
• The Sherman Antitrust Act
• The Sports Broadcasting Act of 1961
• The National Labor Relations Act

In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because

• baseball was the most popular sport in the country.
• antitrust laws do not apply to sports.
• the baseball monopoly did not harm consumers.
• baseball teams were local operations.

Which law allows major professional sport leagues to determine which games will be shown in certain geographic areas?

• The Sherman Antitrust Act
• The Lanham Act
• The National Labor Relations Act
• The Sports Broadcasting Act of 1961

The Sports Broadcasting Act of 1961 was developed specifically to get around the

• right of privacy.
• Sherman Antitrust Act.
• National Labor Relations Act.
• right of publicity.

If an athlete or celebrity’s seclusion has been intruded upon, s/he can sue for violation of

• antitrust laws.
• trademarks.
• the right of privacy.
• the right of publicity.

Which type of law gives individuals the exclusive right to their identities for commercial use?

• Right of publicity
• Right of privacy
• Antitrust
• Ticket scalping