CIW Social Media Marketing - Lesson 7

An influencer for an online clothing store was sued. She used an image on a social media post without permission from the owner. What act was passed in 1998 to protect copyrighted works on social media?

• Digital Millennium Copyright Act

• Gramm-Leach-Bliley Act

• Sarbanes-Oxley Act

Bob has asked for a meeting with the executive team to talk about data privacy and security concerns. Which department will be affected the most because of this meeting?

• Information Technology

• Information Security

• Public Relations

Leo is a social media risk analyst. He evaluates the social media risks for the company daily. He is responsible for notifying the manager when control efforts are not working right. What stage of the risk assessment analysis is this?

• Assess and evaluate

• Monitor and revise

• Test and implement

Bill is recommending the company review internal controls for social media. The leadership team asked him how often he plans on doing this. What should be Bill’s response?

• Daily

• Annually

• Monthly

A new employee may pose a risk if:

• System vulnerabilities

• Inconsistent processes

• Vague policies

Julia is the manager of the social media team. She is holding a morning meeting with the team to review the social media crises from the last six months. What would be a good outcome from this meeting?

• A list of ways the company can improve its communication and marketing.

• Promotions for the team members who really stepped up during the crises.

• Names of employees to hold accountable for each social media crisis.

Matt leads the review of policies, processes and systems used to mitigate social media risks. Who else engages in this work with Matt?

• Company president

• Social media strategist

• Governance group

Bill moderates the social media platforms for the company. He noticed a potential issue and alerted his manager. What questions need to be asked to define the problem?

• What happened? Who did it? Why did they do it?

• What happened? Who or what was involved? When did it happen?

• When did it happen? What was the response? Who did it?

The social media team is planning a response to a social media crisis. A negative comment went viral and caught the attention of news channels who then reported on it. What is an important step for the team to take in this situation?

• Post a statement on all social media platforms stating the negative comment is fake.

• Press charges against the news channel over reports that hurt the company’s reputation.

• Keep the lines of communication with customers, follower, and news channels open.

Company A was brandjacked by hackers. The company sent a personal email and letter to everyone affected by this cyberattack. Which of the following is another name for this type of attack?

• Social proofing

• Corporate identity theft

• Corporate hijacking