Marketing Tricks

Does fast food usually look the same in real life as it does in the commercial?

• Yes

• No

What type of advertisement is this?

• Statistics

• Nostalgia

• Bandwagon

• Sense Appeal

What best describes the bandwagon style?

• Fit in with the cool crowd

• Look back at old good times

• Transfer from superheros, famous people, etc.

• Give yourself a celebrity endorser.

What celebrity is paid the most to represent products?

• Lebron James

• Ronaldo

• Kylie Jenner

• Jennifer Aniston

What is the name of the marketing trick that cereal boxes use to read the box from left to right.

• Sense Appeal

• S Form

• Reading

• Z Form

What rapper was partnered with LeBron in the commercial we watched in class?

• Travis Scott

• Drake

• Jay-Z

• Lil Yachty

What strategy was used in the Spider-Man commercial we watched in class?

• Humor

• Sense Appeal

• Nostalgia

• Transfer

What type of colors do cereal boxes usually use?

• Bright

• Dark

What strategy is being used in this picture?

• Buzz Words

• Contests

• Health Claims

• Z Form

What is a target audience/ market?

• Celebrities who endorse your product

• People who create marketing tricks

• People who shop at Target

• People most likely to buy your product