Vocabulary Quiz on Advertising ELD3 Unit 6

What does the word "advertising" refer to?

• The process of making something less visible

• A kind of media that encourages people to buy, use, or do something

• The act of legally defending a product

• A method of reducing costs in a company

What is the meaning of the word "appeal" when used as a verb?

• To push away or repel

• To ask for a good reaction from someone

• To appear in court for a legal case

• To decrease the value of something

Who is a "consumer"?

• Someone who creates and sells products

• Someone who buys or uses products

• A person who reviews products for quality

• An individual who donates products for charity

What does it mean to "convince" someone?

• To force someone to do something against their will

• To make someone believe something

• To confuse someone with false information

• To compete with someone in a debate

What is the effect of something that "impacts" you?

• It has no significant effect on you

• It physically moves you from one place to another

• It has an influence or effect on you

• It causes you to lose interest

What does "manipulate" mean in the context of influencing someone or something?

• To handle or control with skill

• To change the structure of an object

• To influence or control in a negative way

• To repair or fix something that is broken

What characteristic does a "persuasive" person have?

• They are able to ignore others' opinions

• They are able to give reasons good enough to make others believe something

• They are able to perform magic tricks

• They are able to predict future events

What is "profit"?

• The total amount of money needed to produce something

• The loss incurred from a business transaction

• The money you make when you sell something, after expenses are subtracted

• The initial investment made into a business