Marketing Management Q1

holds that consumers will prefer products that are widely available and inexpensive

holds that consumers will favor those products that offer the most quality, performance, or   innovative features

holds that consumers and businesses, if left alone, will ordinarily not buy enough of the   organization’s products

holds that the key to achieving organizational goals consists of the company being more   effective than competitors in creating, delivering, and communicating superior customer value to   its chosen target markets

focuses on individual customer, profitable growth by capturing customer loyalty and   lifetime value

holds that the organization builds social and ethical considerations into their marketing practices; need to balance company profits, consumer satisfaction and public interest

the use of electronic means and platforms to conduct a company’s business

more specific than e-business;

  given rise to e-purchasing and e-marketing

the difference between the prospective customer’s   evaluation of all the benefit and all costs of an offering and perceived alternatives

The perceived monetary value of the bundle of economic,   functional and psychological benefits customers expect from a given offering