F.4 _Econ_Book 2 Chapter 12_20240205

Which of the following is an example of conglomerate integration?

• A. A French restaurant combines with a Chinese restaurant.

• B. A French cosmetic company takes over a Hong Kong cosmetic retail shop (化妝品零售店).

• C. A multinational bank (跨國銀行) combines with a global credit card company (信用卡公司) .

• D. A French bakery combines with a French film production firm (電影製作公司).

When a fitness centre (健身中心) publishes a food and beverage magazine (美食雜誌) , this is an example of

• A. horizontal expansion.

• B. vertical integration.

• C. lateral integration.

• D. conglomerate expansion.

When a hotel (酒店) in Macau opens a casino (賭場) in the hotel, this is an example of ________ and ________.

• A. vertical expansion ... internal expansion

• B. vertical expansion ... external expansion

• C. conglomerate expansion ... internal expansion

• D. conglomerate expansion ... external expansion

A shopping mall (購物中心) selling clothing and shoes only builds an extension (新翼) offering food and entertainment (娛樂). The shopping mall is said to engage in

• A. horizontal expansion.

• B. backward expansion.

• C. lateral expansion.

• D. external expansion.

A flower shop integrates with an art gallery (畫廊). Which of the following CANNOT be the flower shop’s motive (目的)?

• A. To increase market share

• B. To enjoy economies of scale

• C. To extend its brand name to another business

• D. To diversify its risk

If a bank wants to increase its influence in the market (市場影響力), it should integrate with

• A. a property developer (地產發展商).

• B. a fast food shop.

• C. a listed boutique. (時裝店)

• D. another bank.