SMM: Unit 1 Review (chapters 1-3)

What are the Four P's of Marketing?

• Price, Planning, Promotion, Place

• Product, Price, Promotion, Purchase

• Profit, Price, Planning, Placement

• Product, Price, Place, Promotion

True or False: Marketing and advertising are the same thing. 

• True

• False

True or False: Marketing is the process of communicating a company's value to the customer. 

• True

• False

Which common research method is best for gathering demographic and quantitative data ?

• focus groups

• surveys

• research companies

• web analytics

Before creating content on social media, what question should you ask yourself ? 

• What do you want sell? 

• What are those? 

• Who is the target audience? 

• Who will design the logo? 

What is defined as a way for businesses to interact with people (customers) online ? 

• online connecting 

• social media marketing 

• online networking

• FaceTime

True or False: With the help of social media, the online world today has shifted from one-to-many to a many-to-many method of interaction. 

• True

• False

What was the first true "social media network" ? 

• Google 

• Facebook

• MySpace

• LinkedIn

What does the acronym SEO stand for? 

• Search Engine Optimization

• Search Economic Opportunities

• Sales Experience Outline

• Secret Elephant Operation

Which of the following most closely represents the percentage of marketing executives who use social media as part of their marketing strategies? 

• over 10 percent 

• over 50 percent 

• over 75 percent 

• over 90 percent