1-9 Product Market Segmentation

1-9 Product Market Segmentation

11th Grade

11 Qs

quiz-placeholder

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1-9 Product Market Segmentation

1-9 Product Market Segmentation

Assessment

Quiz

Business

11th Grade

Practice Problem

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Created by

Steve Wills

Used 2+ times

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11 questions

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1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The process of dividing customers into groups based on variables like attitudes and knowledge of your brand, and the way they use it.

2.

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1 min • 1 pt

The rivalry between companies selling similar products and services.

3.

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1 min • 1 pt

The process of dividing customers into groups based on physical and social characteristics, like age, gender, and income, for the purposes of target marketing.

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The process of dividing customers into groups based on their geographic boundaries, for the purposes of target marketing.

5.

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1 min • 1 pt

A person or group who is willing and able to spend money to meet unsatisfied wants or needs.

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The process of sorting people into groups who share one or more common characteristics, lumped together for target marketing purposes.

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

A group of people who share one or more common characteristics, like geographic, demographic, psychographic and/or behavioral similarities 

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