marketing foundations

Emily is a 13-year-old, Caucasian, female student at her high school, and she might be in the market for girls gym clothes. What type of segmentation did the marketers use to come to that conclusion?

• 1. Psychographic segmentation

• 1. Behavioral segmentation

• 1. Demographic segmentation

• 1. Geographic segmentation

1. Mass Marketing involves

• 1. Appealing to the entire market with a broad message

• 1. Only selling to stores that buy in bulk

• 1. Splitting the market into groups with similar interests

• 1. Studying marketing in a setting with a large group of people

Mass marketing

• 1. Takes less experience than target marketing when selling to small markets

• 1. Is often efficient and inexpensive

• 1. Needs just one marketing mix because it puts all customers in the same group

• 1. Satisfies a small number of customers

A mass market consists of

• 1. All customers for all products

• 1. A few potential customers for a few products

• 1. All customers in search of new products

• 1. All customers for a specific type of product

1. Customers making up a target market must have all of the following qualities except:

• 1. Clearly defined wants and needs that the product can meet

• 1. Money to buy the product

• 1. Living close enough to the business to buy the product

• 1. Willingness and authority to buy the product.

1. In order to make a product fit a specific target market, marketers can do all of the following except:

• 1. Change the product by adding different features

• 1. Change the group of people being targeted

• 1. Change advertising strategies

• 1. Change where the product is sold

1. Many marketers have discovered that market size varies within the size of a city. City size is a ______________ variable.

• 1. Demographic

• Geographic

• Psychographic

• Behavioral

1. People at different ages have different needs and wants. Age is a _______________ variable.

• Demographic

• Geographic

• 1. Psychographic

• Behavioral

1. Climate has a huge impact on determining what customers need. Climate is considered a ____________ variable.

• Demographic

• Behavioral

• Geographic

• Psychographic

1. People who participate in the same activities and hobbies tend to have similar buying patterns. Hobbies are a ___________ variable.

• Geographic

• Psychographic

• Behavioral

• demographic