adidas, who are we?

18th of August 1949 signifies what?

• Adolf Dassler's birthday

• First product created

• Official registration of brand adidas

• Opening of Herzogenaurach headquarters

1970 at adidas was the launch of the Telstar OMB for FIFA World Cup

• True

• False

Our mission is to be the #1 sport brand

• True

• False

Our brand purpose is:

• Sport

• Performance

• Lifestyle

• Changing life through sport

• Athletes

Our future is supported by our People Values, DEI & Sustainability commitments?

• True

• False

Our 'while playing fair' people values are...

• teamplay, collaboration, integrity

• teamplay, integrity, respect

• courage, ownership, innovation

'Only the best for the athlete' is a quote from...

• Bjorn Gulden

• Adolf Dassler

• Rudolf Dassler

• David Beckham

Our brand attitude is...

• Only the best for the athlete

• Courage, ownership, innovation

• Confidence, collaboration, creativity

• Impossible is nothing