FBLA Marketing Test

What is the marketing mix?

• The combination of product, price, place, and promotion strategies.

• The process of mixing different marketing techniques.

• The ratio of marketing expenses to revenue.

• The distribution channels used by a company.

Which of the following is NOT a component of the SWOT analysis?

• Strengths

• Weaknesses

• Opportunities

• Techniques

What is the purpose of market segmentation?

• To create a diverse product line.

• To divide the market into smaller, more manageable segments.

• To increase competition within the market.

• To lower production costs.

Which of the following is a demographic segmentation variable?

• Lifestyle

• Psychographic

• Gender

• Behavioral

What is the final stage in the consumer decision-making process?

• Need recognition

• Evaluation of alternatives

• Purchase decision

• Post-purchase behavior

Which of the following is NOT a component of the promotional mix?

• Advertising

• Personal Selling

• Pricing

• Public Relations

What is the purpose of a Unique Selling Proposition (USP)?

• To identify key competitors.

• To highlight the distinctive benefits of a product or service.

• To set a high price for a product.

• To reduce production costs.

What is the term for a marketing strategy that aims to increase sales of existing products to current customers?

• Market Penetration

• Market Development

• Product Development

• Diversification

Which of the following is NOT a stage in the product life cycle?

• Introduction

• Growth

• Maturity

• Decline

What is the purpose of a marketing plan?

• To outline the company's financial goals.

• To provide a roadmap for achieving marketing objectives.

• To analyze competitor strategies.

• To determine production schedules.