Entrepreneurship Chapter 6 Review

What does supply chain management involve?

• The coordination of customers and clients to improve service

• The coordination of manufacturers, suppliers, and retailers working together to meet a customer need

• The process of advertising and marketing products

• The financial management of a company's assets

What does distribution involve in the context of supply chain management?

• The process of hiring and training employees

• The methods used to transport goods to retailers

• The locations and methods used to make products and services available to customers

• The use of technology to track inventory levels

What are channels of distribution in supply chain management?

• The storage facilities for products before they are sold

• The routes that products and services take from the time they are produced to the time they are consumed

• The marketing strategies used to promote products and services

• The pricing strategies for products and services

What does a direct channel in distribution involve?

• Involves multiple intermediaries before reaching the consumer

• Moves product directly from the manufacturer to the consumer

• Relies on third-party logistics companies for delivery

• Requires the use of digital platforms for sales

What characterizes an indirect channel in distribution?

• Eliminates all intermediaries to reduce costs

• Distributes products exclusively online

• Uses intermediaries to move products between the manufacturer and the consumer

• Ships products directly to the consumer's doorstep

Which channel of distribution goes directly from the manufacturer to the consumer without any intermediaries?

• Manufacturer → Wholesaler → Retailer → Consumer

• Manufacturer → Retailer → Consumer

• Manufacturer → Agent → Wholesaler → Retailer → Consumer

• Manufacturer → Consumer

In which channel of distribution does the agent play a role?

• Manufacturer → Consumer

• Manufacturer → Retailer → Consumer

• Manufacturer → Agent → Wholesaler → Retailer → Consumer

• Manufacturer → Wholesaler → Retailer → Consumer

What is the sequence of intermediaries in the longest channel of distribution shown in the image?

• Manufacturer → Consumer

• Manufacturer → Retailer → Consumer

• Manufacturer → Wholesaler → Retailer → Consumer

• Manufacturer → Agent → Wholesaler → Retailer → Consumer

Which of the following is NOT a method mentioned for a manufacturer to directly reach a consumer?

• Internet

• Direct mail

• Television shopping channels

• Agent

What is the channel sequence that involves a manufacturer, wholesaler, and retailer before reaching the consumer?

• Manufacturer to Agent to Wholesaler to Retailer to Consumer

• Manufacturer to Retailer to Consumer

• Manufacturer to Wholesaler to Retailer to Consumer

• Manufacturer to Consumer