Marketing Promotion Test Review

Marketing Promotion Test Review

9th - 12th Grade

32 Qs

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Marketing Promotion Test Review

Marketing Promotion Test Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Kim Goff

Used 58+ times

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32 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Suggestion selling should be thought as a way of:

generating more profits for the business.

selling unneeded products

helping the customer enjoy the original purchase.

creating opportunities for increasing sales commissions.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Most cars have airbags, what is the benefit of this feature?

the car will have a higher resale value because of the airbags.

the occupants are safer and less likely to be injured in accident.

the car will be more durable and will last longer than one without airbags.

the occupants of the car receive no real benefit from airbags.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

"That shirt is made of wrinkle free cotton, so it's very easy to care for." What type of sales approach is this? 

Greeting approach
Service approach
Merchandising approach
None of the above

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

______________ is any form of direct contact between a salesperson and a customer.

Personal selling

Cold canvassing

Industrial selling

Consumer selling

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

"Hi, welcome to Chili's," is an example of what type of approach?

Greeting approach

Service approach

Merchandise approach

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This is person-to-person communication with a potential customer in an effort to inform, persuade, or remind the customer about the organization’s products or services.

Public Relations
Viral Marketing
Personal Selling
Sales Promotion

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A qualified prospective customer should have

a need for the product.
the resources to purchase the product. 
the authority to make a purchase. decision
the customer needs all of these.

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