Unit 5 Quizizz for Test

Psychographics are studies of consumers based on what?

• Attitudes, Interests, and income

• Attitudes, interests, and opinions

• Income, attitudes, and opinions

• Opinions, Income, and Interests

Product testing is an example of what?

• Primary Research

• Secondary Research

Research not based on numerical information is known as what?

• Qualitative research

• Quantitative research

What is a traffic count?

• A measure of how many people stop or do not stop to look at an you

• A measure of how many people stop or do not stop to look at an ad or store display

• A measure of how many people stop their cars at a stop sign properly

• A measure of how many people get in their cars in a store care park in one day

In the music industry, which of the following could be considered a venue?

• Stadium

• Theatre

• Club

• All of the above

Marketers try to match the entertainment event with the appropriate venue by looking at what?

• All of the following

• Size

• Location

• Population

What is merchandising?

• The variety of price activities and materials that complement and support the advertising effort

• The variety of product activities and materials that complement and support the advertising effort

• The variety of promotional activities and materials that complement and support the advertising effort

• The variety of placement activities and materials that complement and support the advertising effort

Sponsorship occurs when a company:

• Supports an event

• A, c & d

• Supports an activity

• Supports an organisation

What does licensing not apply to?

• Music

• Software

• Books

• Motion pictures

What are the four components of the promotional mix?

• Advertising, publicity, personal selling and sales promotion

• Advertising, pricing, personal selling and sales promotion

• Advertising, publicity, sensibility and sales promotion

• Advertising, publicity, personal selling and product placement