Product Placing (Distribution Channel) Quiz

What does product placing refer to in marketing?

• Setting the price of a product

• Advertising a product

• Making the product available to the target market

• Designing the product

What is the role of middlemen in a distribution channel?

• To produce the product

• To serve as the bridge between manufacturers and customers

• To finance the production

• To set the retail price

Which of the following is a function of intermediaries in a distribution channel?

• Product development

• Risk-taking

• Production management

• Branding

What is the upstream side of a supply chain responsible for?

• Supplying materials needed to create a product

• Selling the product to consumers

• Storing finished products

• Managing customer service

Which of the following is an example of a direct distribution channel?

• Selling through online retailers

• Selling products in a grocery store

• A manufacturer selling products to consumers

• Using a wholesaler to distribute products

Why are small retail stores widespread in some countries?

• They offer luxury goods

• They cater to specific niche markets

• They provide convenience

• They require large capital investment

Which of the following is an example of indirect distribution?

• Direct-to-consumer sales

• A company using wholesalers and retailers

• A store selling homemade goods

• Online direct sales

What type of distribution strategy involves making products available in as many locations as possible?

• Selective distribution

• Exclusive distribution

• Intensive distribution

• Direct distribution

In selective distribution, how many dealers are typically used?

• Only one

• As many as possible

• More than one but fewer than in intensive distribution

• No dealers are used

What is the main purpose of the downstream side of a supply chain?

• Producing raw materials

• Distributing products to consumers

• Research and development

• Managing inventory