Principles of Marketing: Chapter 1 Test Review

Principles of Marketing: Chapter 1 Test Review

9th - 12th Grade

30 Qs

quiz-placeholder

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Principles of Marketing: Chapter 1 Test Review

Principles of Marketing: Chapter 1 Test Review

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Deda Rush

Used 48+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing activities & jobs have not changed much over the past 100 years.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When you buy an ice cream cone or a digital camera, you are involved in marketing.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Each of the nine marketing functions occurs every time a product or service is developed and sold.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The primary reason for a business to exist is to provide employment for people.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses that do not use the marketing concept are more concerned about producing products than understanding customers needs.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company that relies on promotion with brochures, advertisements, and public service announcements probably has NOT adopted the marketing concept.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following businesses is directly involved in marketing?

a freight office

a law office

a bank

all of the above businesses are directly involved in marketing

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