Marketing: 2-2 Defend Ideas Objectively

According to the text, what is the first step in coming up with ideas?

• Build a prototype

• Observe

• Brainstorm and ideate

• Define the problem

What is the definition of a value proposition?

• A form of checks and balances

• A new introduction of something

• A prototype model

• A promise of value to be delivered

What is the purpose of presenting market research or evidence to support your idea?

• To provide a distraction

• To support your idea

• To confuse the audience

• To hide the flaws in your idea

What is a prototype in the context of idea development?

• A promise of value to be delivered

• An original model or first full-scale design

• A new introduction of something

• A form of checks and balances

What is the opposite of a growth mindset?

• A fixed mindset

• A creative mindset

• A passionate mindset

• A critical mindset

What is the purpose of asking questions and listening to constructive criticism when presenting ideas?

• To be less resistant to others

• To confuse the audience

• To hide the flaws in your idea

• To show disinterest in others

What is the reason for an idea to get rejected if it does not meet the audience's needs?

• It is not communicated clearly

• It is too complicated

• It is uncertain or uncomfortable

• It is not original enough

What is the purpose of building a prototype in idea development?

• To demonstrate the idea

• To confuse the audience

• To provide a distraction

• To test the idea

What is the role of a growth mindset in handling rejection of ideas?

• To ignore objections

• To see objections as opportunities to develop and grow

• To be emotional about objections

• To scrap the idea altogether

What is the importance of being clear in your presentation and explanations when defending ideas?

• People have a difficult time accepting what they don’t understand

• To show disinterest in others

• To be less resistant to others

• To confuse the audience