Consumer Behavior

Which of the following is an example of targeted marketing advertisements?

• Using a celebrity to advertise preparation-h

• Using a social media influencer to advertise products for male pattern baldness

• Scheduling an ad for aspirin to come on tv around 7 pm when older people are more likely to be watching tv

• Advertising for children's toys during a WWE broadcast.

Consumer behavior characterized by the consumer being highly involved in the buying process, researching other brands, and seeing a significant difference between brands.

• Complex Buying Behavior

• Dissonance-Reducing Buying Behavior

• Habitual Buying Behavior

• Variety Seeking Buying Behavior

Which of the following is an example of personal influence on consumer behavior?

• Someone purchases a skateboard so they can skate with a group of friends from school

• Someone buys a cross necklace to represent their faith

• Someone buys a ford truck because their father and grandfather only drove ford trucks

• Someone buys a pack of pens and a brief case because their jobs requires it

Consumer behavior characterized by the consumer being highly involved in the buying process, but the consumer does not see a huge difference between competing brands.

• Complex Buying Behavior

• Dissonance-Reducing Buying Behavior

• Habitual Buying Behavior

• Variety-Seeking Buying Behavior

When someone buys a gym membership because they'd really like to workout and be healthy, but they usually don't work out or make healthy choices.

• Bandwagon Appeal

• Flattery Advertising

• Aspirational Buying

• Patriotic Advertising

When someone buys a product because they've seen advertisements that say, "everyone else is doing it."

• Aspirational Buying

• Bandwagon Appeal

• Patriotic Advertising

• Flattery Advertising

Which of the following is an example of cultural influence on social behavior?

• Someone purchases a skateboard so they can skate with a group of friends from school

• Someone buys a cross necklace to represent their faith

• Someone buys a ford truck because their father and grandfather only drove ford trucks

• Someone buys a pack of pens and a brief case because their jobs requires it

Ford releases a commercial that says "Built America Tough" with an American flag in the background and a soldier getting into the truck. This is an example of...

• Aspirational Buying

• Bandwagon Appeal

• Flattery Advertising

• Patriotic Advertising

Which of the following is an example of psychological influence on psychological behavior?

• Someone purchases a skateboard so they can skate with a group of friends from school

• Someone buys a cross necklace to represent their faith

• Someone buys a ford truck because their father and grandfather only drove ford trucks

• Someone buys a pack of pens and a brief case because their jobs requires it

Consumer behavior characterized by the consumer not being involved in researching new brands but buying the same brand over and over.

• Complex Buying Behavior

• Dissonance-Reducing Buying Behavior

• Habitual Buying Behavior

• Variety-Seeking Buying Behavior