Market Research Quiz 1.1

What is the main goal of both primary and secondary research?

• To determine the target audience and decide how best to communicate with them

• To increase the sample size for better accuracy

• To find out what competitors are doing

• To conduct in-depth interviews with potential customers

What is another name for secondary research?

• Primary research

• Focus groups

• Online surveys

• Desk research

How can a company make research more affordable?

• By increasing the number of focus groups

• By using online surveys

• By conducting in-depth interviews with potential customers

• By making the sample size smaller

What method in primary research involves holding detailed interviews with potential customers?

• In-depth interviews

• Online surveys

• Focus groups

• Secondary research

What can market research help a company to find out about?

• The level of customer satisfaction

• The number of competitors in the market

• The price of the product

• The marketing strategy of the company

What is the primary purpose of conducting market research?

• To understand the needs and preferences of the target audience

• To increase the company's profit margin

• To determine the company's marketing strategy

• To find out the number of employees in the company

What is a common method used in secondary research?

• Online surveys

• Focus groups

• Reviewing existing research and data

• In-depth interviews

What is a cost-effective method for conducting primary research?

• Conducting in-person interviews

• Organizing large focus groups

• Using online surveys

• Increasing the sample size