WOF Chp 1.2 - Search Engine and Ranking Factors

What is the main function of a search engine?

• Ranking

• Indexing

• Crawling

• All of the above

What is the purpose of a web crawler?

• To organise information before a search

• To determine where a piece of content should appear on a SERP

• To improve website rankings

• To collect data from the Internet

In a Search Engine, what is the name of process of organising information from a website according to keywords found in its content?

• Crawling

• Indexing

• Ranking

• Optimisation

What is the purpose of indexing in a search engine?

• To slow down information retrieval
• To organize and store information for quick and accurate retrieval
• To make information retrieval less accurate
• To confuse and jumble up information

What is the process of using algorithms to determine where a piece of content should appear on a SERP called?

• Optimisation

• Indexing

• Crawling

• Ranking

What is the process of improving a website's 'rankability' known as?

• Search engine optimization (SEO)
• Digital marketing
• Rank optimization
• Website enhancement

Which of the following is an on-page factor for search engine optimization?

• Title Tags

• Forum Posting

• Quality Backlinks

• Social Networking

What does XML Sitemap permit a Search Engine crawler to do?

• Enhance the UI for any visitor

• Ensure all webpages in a website are properly indexed

• Interlink web pages of a website

• Attract traffic through images

What is an off-page factor for improving website ranking?

• Proper HTML & CSS Validation

• Quality Backlinks

• Heading Tags

• Internal Linking Strategy

What can be done to the content of a webpage to improve Search Engine Ranking for known keywords?

• Spam relevant keywords in content

• Create content that is unique and relevant to the website

• Just copy content from other similar websites

• Submit XML Sitemap