WOF Chp 1.2 - Search Engine and Ranking Factors

WOF Chp 1.2 - Search Engine and Ranking Factors

Professional Development

10 Qs

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WOF Chp 1.2 - Search Engine and Ranking Factors

WOF Chp 1.2 - Search Engine and Ranking Factors

Assessment

Quiz

Computers

Professional Development

Practice Problem

Medium

Created by

Soon Boon Yong

Used 15+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main function of a search engine?

Ranking

Indexing

Crawling

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a web crawler?

To organise information before a search

To determine where a piece of content should appear on a SERP

To improve website rankings

To collect data from the Internet

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a Search Engine, what is the name of process of organising information from a website according to keywords found in its content?

Crawling

Indexing

Ranking

Optimisation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of indexing in a search engine?

To slow down information retrieval
To organize and store information for quick and accurate retrieval
To make information retrieval less accurate
To confuse and jumble up information

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process of using algorithms to determine where a piece of content should appear on a SERP called?

Optimisation

Indexing

Crawling

Ranking

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process of improving a website's 'rankability' known as?

Search engine optimization (SEO)
Digital marketing
Rank optimization
Website enhancement

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an on-page factor for search engine optimization?

Title Tags

Forum Posting

Quality Backlinks

Social Networking

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Google

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Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

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Microsoft

Microsoft

Apple

Apple

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Others

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