WOF Chp 1.5 - SEO Keyword Research

What is the main purpose of keyword research?

• To find out what search terms potential customers are using

• To create content for the website

• To promote the website on social media

• To design the website layout

What are the main principles of effective keyword research?

• Creating visually appealing graphics

• Developing new product features

• Understanding customer search intent

• Knowing the latest technology trends

What is the purpose of recognising the customer buying journey in keyword research?

• To increase website traffic

• To reduce bounce rate

• To identify more search queries used by customers

• To improve website design

Which keyword would be most suitable for the 'Purchase' stage of the customer buying journey?

• Buy iPhone 13

• Which smart phone should I buy?

• The latest smart phone in market

• iPhone 13 review

What is the purpose of understanding customer search intent in keyword research?

• To enhance website navigation

• To increase website loading speed

• To decide on content type and format

• To improve website security

What does it mean to grasp your information architecture in keyword research?

• To understand customer demographics

• To increase social media engagement

• To create a new website layout

• To segment similar-themed keywords into different pages

Which tool can be used to build and expand the keywords being targeted?

• Instagram Insights

• Facebook Ads Manager

• Twitter Analytics

• Google Keyword Planner

What is the purpose of organising keywords into similar intent?

• To increase website domain authority

• To optimize a single page for multiple similar-intent keywords

• To enhance website aesthetics

• To improve website accessibility

Which factor should be considered when selecting keywords for prioritisation?

• Low website bounce rate

• Strong purchase intent

• High competition

• Increasing social media followers

What type of keywords are generally less competitive than generic keywords?

• High-volume keywords

• Location-based keywords

• Short-tail keywords

• Long-tail keywords