Color Theory/Psychology Quiz

What does the color blue symbolize and why do social media companies frequently choose it?

• It symbolizes danger and aggression, and companies choose it to appear bold

• It symbolizes warmth and happiness, and companies choose it to appear friendly

• It symbolizes dependability, and companies choose it to appear trustworthy

• It symbolizes luxury and sophistication, and companies choose it to appear superior

What is the impact of the color red on consumer behavior and emotions?

• It makes people feel hungry and increases their appetite

• It makes people feel cold and unfriendly

• It makes people feel happy and optimistic

• It makes people feel relaxed and calm

What does the color green represent and what feelings does it bring upon?

• It represents life and brings upon feelings of relaxation, health, and prosperity

• It represents anger and aggression, and brings upon feelings of danger and defiance

• It represents warmth and happiness, and brings upon feelings of youthfulness and creativity

• It represents fear and irrationality, and brings upon feelings of anxiety

What is the impact of using black as a staple color in branding?

• It makes the brand appear plain, boring, and empty

• It makes the brand appear sophisticated, powerful, and elegant

• It makes the brand appear fearful and anxious

• It makes the brand appear childish and rebellious

What feelings does the color white evoke and how does it help achieve a certain look for a brand?

• It evokes feelings of warmth and happiness, and helps achieve a modern and quirky look for a brand

• It evokes feelings of purity and innocence, and helps achieve a pure, innocent, and pristine look for a brand

• It evokes feelings of anger and aggression, and helps achieve a powerful and elegant look for a brand

• It evokes feelings of fear and anxiety, and helps achieve a sense of urgency for a brand

What does the color pink represent and how do companies use it to appeal to consumers?

• It represents fear and anxiety, and companies use it to foster negative emotions

• It represents warmth and relaxation, and companies use it to tap into optimism and creativity

• It represents anger and aggression, and companies use it to foster negative feelings

• It represents femininity and companies use it to appeal to a more youthful, imaginative, and quirky feel

Green, Orange, & Violet are created after mixing two Primary colors together. What are these colors also referred to as?

• Secondary Colors
• Primary Colors
• Tertiary Colors
• Analogous Colors

These colors are created after mixing a Primary and a Secondary color together:

• Analogous Colors
• Tertiary Colors
• Complementary Colors
• Warm Colors

These colors are opposite from each other on the color wheel:

• Tertiary Colors
• Primary Colors
• Analogous Colors
• Complementary Colors

Three colors beside each other on the color wheel are also known as: 

• Analogous Colors
• Secondary Colors
• Cool Colors
• Complementary Colors