WOF Chp 4.4 DA Analytics Reports

What does the Mobile Performance Report show?

• New vs returning visitors

• Website traffic sources

• Content efficiency report

• Website performance on different platforms

What does the Traffic Acquisition Report show?

• Website performance on different platforms

• Bounce rate vs exit rate

• Landing page analysis

• Website traffic sources

What does the Content Efficiency Report track?

• Landing page analysis

• Engagement and goal completion

• Bounce rate vs exit rate

• Website traffic sources

What does the Keyword Analysis Report analyze?

• Website performance on different platforms

• Website traffic sources

• Bounce rate vs exit rate

• Incoming keywords to the website

What does the New vs Returning Visitors Report show?

• Landing page analysis

• Website performance on different platforms

• Percentage of visitors who are coming back to the website

• Bounce rate vs exit rate

What does the Landing Page Report help determine?

• Engagement and goal completion

• Where visitors are entering the website

• Bounce rate vs exit rate

• Website traffic sources

What does the Exit Rate measure in Bounce Rate vs Exit Rate Report?

• Percentage of organic search compared to other sources

• Percentage of visitors who leave the page to go to another website

• Percentage of single-engagement session

• Percentage of visitors who are coming back to the website