Social Media Terminology Pretest

The total number of times a post has been looked at on a site.

• Impressions

• Awareness

• Shares

• Reach

The starting number of people a post reaches. The starting point for every post.

• Initial Reach

• Potential Reach

• Impressions

• Key Performance Indicators

The maximum amount of people a post can reach. Can be increased by additional subscribers or by promotion.

• Potential Reach

• Initial Reach

• Key Performance Indicators

• Engaged Customers

The number of additional people that will see a post that someone else liked, retweeted or commented on.

• Engagement

• Subscription

• Conversion

• Impressions

The number of additional people who will see a post after someone shares it.

• Shares

• Impressions

• Conversions

• Followers

The words that are most likely going to help a specific post reach many people.

• Key Words

• Key Metrics

• Key Performance Indicators

• Key Conversations

A post you don't pay to promote.

• Organic

• Key Performance Indicators

• Word of Mouth

• Potential Reach

A post you pay to get it put in front of potential customers.

• Promoted

• Advertising

• Subscribed

• Organic

The probability that a subscriber will click on the post.

• Click

• Click Bait

• Key Performance Indicator

• Subscription

The probability that a subscriber will unsubscribe from the post.

• Unsunbscription

• Click Through

• Standard Deviation

• Lost Follower